I just caught the thread in "The Server Side" where the 50+ people all tried to say that Don Box was full of crap for commenting that SOA will eclipse OO as a programming model, see:
Well, this seems to be the typical response that Java dudes have to web services and SOA. Now, if it was Bill Joy or James Gosling that made the comment these guys may have taken it seriously. So, BEA is on the SOA bandwagon - they seem to get it (thank Adam?), IBM gets it... but doesn't really have the evangelism going. I look forward to the day when the masses 'get it' and quit dogging on thought leaders like Box.