SeeBeyond does rush job?

I found this in the new literature for the SeeBeyond ESB/BPEL implementation:



For some reason, the phrase "a rapidly implemented, limited edition version" doesn't make me feel all warm about the product....

Here is how I read through the lines:
1. Product Marketing didn't give Engineering time to do it right
2. Engineering is likely pissed, and let marketing know it
3. Marketing is OK with it, because they still can't figure out how to position the ESB against their more profitable lines
4. A 'limited edition version' will give marketing more time to think about what to do about the 'creative disruption' of SOI