Although web services are still an emerging technology and part of a long-term investment program; Iona has stated that its new product "Artix" is part of a "get back to profitability" program:
http://zdnet.com.com/2100-1104_2-5093213.html
If I remember the BCG product portfolio matrix correctly, the Cash Cow is supposed to sustain your profitability. The Rising Star is supposed to bring new profits...
This poses a common dilemma - what to do when your Cash Cow runs out of milk and your Rising Star is still in early adopter stage.
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