By integrating Amazon Web Services, Amazon.com Research Services for Microsoft Office System will provide Microsoft Office System users with access to Amazon.com from within Microsoft productivity applications via the Research Task Pane. Users can access Amazon.com information and make purchases without launching a browser or leaving a document, email message, or presentation. For example, a customer reading a bibliography in a Word document could click on a book title and purchase it from within the Research Task Pane without leaving the Word document. Alternatively, a user will be able to add a footnote, bibliography entry and cover art for books without manually entering the information into a document.
See: http://www.econtentmag.com/Articles/ArticleReader.aspx?ArticleID=5611
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