BPM Twist

Here's an interesting BPM twist. A company called, "Clear Technology" claims:

"Tranzax is the industry’s first business process management platform designed specifically to capture and replicate the business processing behavior of an enterprise’s best employees, and then optimize and extend these best practices across the enterprise."

I have no idea if they can pull this off, but I like the sound of it. It does raise an interesting question. If you force everyone to use the same process, how can you expect process innovation to occur?