Thursday, October 09, 2003

Stencil Group Changes Mission: Conspiracy Theorists

Ok. Just kidding of course. The Stencil Group does great work - however, I really, really don't understand the conspiracy piece that Bill Robins wrote about at

Why would IBM and MS share the stage to promote web services? The answer is simple. They need to create a compelling reason for their customers to buy the next generation of software suites. The major advancement in the suites is web services - and yes again, interoperability is required. IBM and MS must do more sessions with top people demonstrating this in order for them to convince the customer base of the primary value proposition.

One more time...
A compelling reason to buy.
Microsoft makes decisions based on making money... selling products... providing value; it is real simple.

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